California: Communications Director for UC-Berkeley Art Museum
Communications Director
The mission of the UC Berkeley Art Museum and Pacific Film Archive (BAM/PFA) is to inspire the imagination and ignite critical dialogue through art and film. One of the largest university art museums in the United States, in physical and budget size and in attendance, BAM/ PFA has developed an international reputation for presenting one of the most active and ambitious exhibition programs, as well as for the quality of its art and film collections and research resources. BAM/ PFA is an institution with a stellar history and an exciting future. For more information, visit our website: http://bampfa.berkeley.edu.
Responsibilities:
Manage BAM/PFA’s external communications and marketing efforts, including written and web communications, publications, advertising, and press programs, and serve as the primary liaison between BAM/PFA and the media. Develop and manage innovative campaigns and strategies to build visibility, awareness, and interest in exhibition and educations programs and the new building project, increase audiences, and ensure strong press coverage.
Develop long- and short-term strategic marketing, publicity, and communication plans, and actively participate in institutional planning efforts. Ensure production of high-quality products that deliver the desired message within resource constraints. Develop and monitor communications and marketing budget lines with the goal of optimizing return on expenditures. Oversee departmental staff or external vendors in performing market research or other special communications projects.
Conceptualize and implement publicity strategies and programs to promote BAM/PFA’s programs, brand, and institutional identity. Compose press materials. Serve as spokesperson and advocate for BAM/PFA, and prepare BAM/PFA leaders to successfully address the media on topical issues.
Requirements:
-Advanced knowledge of and successful experience overseeing a spectrum of communications and marketing functions in support of the arts, including media relations, publications, websites, and advertising
-Appreciation for BAM/PFA, strong knowledge of current museum affairs, issues in the arts, and visual arts and/or film background
-Strong leadership and management skills, including budget and resource management, and management of staff
-Highly developed skills to strategically assess the competitive environment, develop long and short-term plans, and improve communications and marketing effectiveness
-Familiarity with cutting-edge marketing techniques and opportunities, market research techniques, and the ability to effectively interpret results and from them develop both recommendations and metrics
-Highly developed written, verbal, interpersonal communications, and political acumen skills
-Strong analytical, critical thinking, project management and problem resolution skills
-Broad knowledge and understanding of technical applications in order to effectively supervise professional technical staff
Education/Training: Bachelor’s degree in communications, marketing, or related area and/or equivalent experience/training.
Salary:
Salary is commensurate with experience, with an excellent benefits package including three weeks vacation and benefits for eligible family members.
Deadline:
Open until filled. First review of applications will occur on 11/10/2008.
To Apply:
Visit http://jobs.berkeley.edu and search for keyword 9118 (the job number for this position), and follow the application process detailed on the website. To be considered, applications must be completed through the campus online website. If you have trouble completing the online application, please send an email message to hrmshelp@berkeley.edu or call 510-643-4443 between 10:00 am and 3:00 pm for assistance.
